L&I Eaton is the 5th largest repair group in the UK and a fresh, modern website redesign was needed to better reflect that. The old site was difficult to update meaning it quickly became outdated so the new site needed to be easily accessible by L&I staff members for updates. It also needed to reinforce both their L&I Eaton & Brooklands brands (something which was confusing on the old website) in an attractive and modern way so they could better compete with competitors and make themselves more attractive to insurance companies with the aim of gaining customers and growing the business.
Leverging the WordPress platform, we were able to create a fresh and modern experience for both L&I Eaton & Brooklands brands in one MultiSite setup. This allowed us to style each brand separately using their respective colours while creating a cohesive brand experience for customers which was missing with their old website. Using WordPress means that the site can be easily updated as requirements change by staff while pushing updates across both websites at once using the MultiSite system making the whole thing effortless.
Increase in organic traffic.
Increase in keywords ranking in the top 3 results.